persona
I have a customer-centric approach. I think the services or products you offer are not the only things that are important. I quest to keep thinking about how your services or products interact with every touch-point that your stakeholders experience.
1. Focus on the customer persona journey
2. Action on touch point like Action on Node
3. Work Breakdown Structure for constructing a working prototype
Irwine Duncan is an experienced IT professional, who also focuses on design services. Following his graduation from Seneca College of Applied Arts & Technology, Irwine spent 10 years working in IT for an international company, where he managed their Canadian hardware portfolio, created the company’s first Canadian website, and created new proprietary software to assist in integrating customer inventories.
Irwine left that company to set up his own business, providing business design, art direction and service design to client companies.
Thinking outside the box is important,
thinking inside the box is essential,
thinking there is no spurs on innovation!
