Generating & Testing Ideas!
– We turn unmet customer needs into innovation by creating proof of concept protoypes of your idea. The purpose of the prototype is to answer the most important question, "Will it work?".
Our team of Business Designers will assist organizations when they explore new possibilities that are focused on the unmet goals and are holistic, collaborative and futuristic.
Bring your idea to life by partnering with irwineduncan.com
Irwine Duncan is a full-stack developer, IT professional, and visual artist with a passion for design, illustration, and technology. After earning his degree from Seneca College of Applied Arts & Technology, he spent a decade in IT at a global corporation, managing the Canadian hardware portfolio, developing the company’s first Canadian website, and building proprietary software to integrate customer inventories.
Driven by a vision for creativity and innovation, Irwine launched his own business, specializing in full-stack development, business design, art direction, service design, and visual storytelling. His expertise bridges the gap between technology and artistry, helping companies build seamless digital experiences and compelling brand identities through code, design, and illustration.
What is Business Design/Service Design? Business Design is a human-centric approach to innovation. It applies the principles and practices of design thinking to help organizations create new areas of value and competitive advantage. At its core, Business Design is the integration of customer empathy, experience design, and business strategy.
"I" First seek to understand then be understood-DR. STEPHEN R. COVEY
As business designers, we take the time to understand stakeholders. We believe that innovation begins by understanding our customer's unmet needs. We also take into account that our clients might lack the terminology to articulate their own needs. That is why we believe that as we work with a client we take the time to understand deeply what the urgent, the important and the critical issues are before we move the project along.
